SOWHAT? is inspired by progressive urban culture, raves, and cyberspace influences.
The brand offers affordable garments featuring bright graphic elements and consistent tech-design. The gender neutral and versatile year-round collections of the brand focus on a well thought out changes to cliché-silhouettes and styles. The use of combinations of unconventional elements further enhances its uniqueness. Simple basic textiles are used: cotton, knitwear, twill, and denim.