“Crazy clothes with an idea” is the ultimate concept behind the brand – a theme that reveals itself more and more clearly with each new collection.
The young brand has managed to win the hearts of both Russian and European media with its unusual vision.
The designer is not afraid to rethink almost all aspects of men’s and women’s fashion and present them afresh to the public in a manner that reflects a very bold vision.
Roman Uvarov considers deconstruction to be his main method. He is also inclined towards capturing a sense of playfulness in his work. The goal is to rethink elements of everydayness in such a way that they acquire a new context in fashion.
For example, in the Roma Uvarov Design collections, standard fabrics have been replaced by x-ray images, foil, and woven reeds.
